Last updated: May 2025 · Effective: May 2025
The Peak Fly Shop ("we," "us," or "our") operates peak-fly-shop.pages.dev and our two retail locations in Colorado Springs and Woodland Park, Colorado. This policy explains what information we collect, how we use it, and the choices you have.
The short version: We collect your name, address, and payment info to fulfill orders. We don't sell your data. We don't spam you. You can opt out of any marketing at any time.
What We Collect
Information you give us
- Order information — name, billing and shipping address, email, phone number, payment details
- Account information — if you create an account, your email and password (stored encrypted)
- Communications — emails, contact form submissions, guide trip inquiry details
- Newsletter signup — email address only
Information collected automatically
- Log data — IP address, browser type, pages visited, time spent on site
- Cookies — small files that help us remember your cart and preferences (see Cookies section below)
- Analytics — aggregated, anonymized data about how visitors use our site
How We Use Your Information
- Process and fulfill your orders, including sending tracking and confirmation emails
- Communicate about your order, returns, or guide trip bookings
- Send marketing emails if you've opted in (you can unsubscribe any time)
- Improve our website and understand what our customers need
- Comply with legal obligations (tax records, fraud prevention)
- Protect the security of our customers and business
We will never use your information for any purpose other than those listed above without first obtaining your consent.
Information Sharing
We do not sell, rent, or trade your personal information to any third party. We share your information only in the following limited circumstances:
- Shipping carriers (UPS, USPS, FedEx) — your name and shipping address to deliver your order
- Payment processors — your payment details are handled by our processor (we never store full card numbers)
- Email service providers — to send transactional and marketing emails you've requested
- Legal requirements — if required by law, court order, or to protect our rights
All third-party service providers are contractually obligated to protect your data and may only use it for the specific purpose for which it was shared.
Cookies
We use cookies to make our site work properly and to understand how it's used. Cookies are small text files stored in your browser. Here's what we use:
- Essential cookies — required for the site to function (shopping cart, session management). Cannot be disabled.
- Analytics cookies — help us understand visitor behavior using aggregated, anonymized data. You can opt out in your browser settings.
- Preference cookies — remember your settings (like your selected store location). These expire after 30 days.
You can control cookies through your browser settings. Disabling non-essential cookies won't affect your ability to browse or purchase from our site.
Data Security
We take reasonable measures to protect your personal information from unauthorized access, loss, or misuse:
- All data transmitted between your browser and our site is encrypted via HTTPS/TLS
- Payment processing is handled by PCI-compliant processors — we never store full card numbers
- Access to customer data is limited to staff who need it to do their jobs
- We regularly review our security practices
No method of transmission over the internet is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security.
Your Rights
You have the right to:
- Access — request a copy of the personal information we hold about you
- Correction — ask us to correct inaccurate information
- Deletion — request that we delete your personal information (subject to legal retention requirements)
- Opt out — unsubscribe from marketing emails at any time using the link in any email we send
- Portability — receive your data in a portable format
To exercise any of these rights, contact us at the information below. We'll respond within 30 days.
Questions about this privacy policy or how we handle your data? We're a small, local business — you can reach us directly:
We may update this policy from time to time. When we do, we'll update the "Last updated" date at the top of this page. Continued use of our site after changes constitutes acceptance of the updated policy.